**Growth** happens gradually, then suddenly.

Growth takes a much longer time coming than you think, and then it happens much faster than you ever would have thought.


In the context of tourism, the growth paradox refers to the dilemma where increasing tourism can lead to economic growth and job creation, but it can also result in negative impacts on the environment and local communities.

In the context of business and entrepreneurship, the growth paradox refers to the phenomenon where growth can lead to increased complexity within an organisation, and this complexity can in turn hinder further growth.

In the context of economics, the growth paradox can refer to the “resource curse” or “paradox of plenty”, where countries with abundant natural resources often have less economic growth and development than countries with fewer resources.

In the context of stock markets, the growth paradox refers to the situation where a stock’s growth potential becomes widely recognised, causing its price to rise significantly, which can lead to its price-earnings ratio and dividend yield falling out of line with conventional standards.